New generation clothing stores
Oviesse industry
More than 300 stores in Italy and 25 abroad:
OVS industry has the most extensive network of points of sale in Italy.
In constant evolution and with a view to establishment, mainly through franchising agreements, in every Italian region and in emerging countries, OVS industry constantly implements a scrupulous selection of partners with consolidated experience in the sector and in the local markets.
In the last year, the network of Oviesse stores has undertaken swift renewal operations with the creation of the new OVS industry Concept Stores.
The ambitious project, like all the rebranding of the sign, has been conceived and developed entirely within the company.
The store has been designed as though it has been lowered into an industrial space, where contrasting materials, lighting effects and linear arrangements have transformed the spaces into a bright and tasteful loft-style setting.
Extreme simplicity, antique and modern mixed together, where the store designers of OVS industry have purposely alternated and matched rough and smooth black plaster surfaces with glossy brown enamels, brick walls and skilfully modulated suffused light along the walkways emphasised on the goods.
Thanks to these transformations, a spirit of renewal, modernity and internationalisation accompanies OVS industry customers in the brand new stores, which acquire a sparkly, chic atmosphere similar to that of a New York City loft, with open brickwork, vintage furnishings, brightly lit displays and minimal chrome details which don't distract attention from the tidy arrangement of the collections.
Careful monitoring of OVS industry customers, aimed at constant improvement, has highlighted considerable success as far as the new concept of the stores is concerned.
Seeing is believing...
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